15 Years of HR Excellence

Transform Your People Strategy

Proven HR expertise helping organizations across MENA and Europe build high-performance teams, optimize operations, and drive sustainable growth through data-driven solutions.

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Years of Experience
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Employees Certified
60β†’8%
Turnover Reduction
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Retention Increase
About Me

Amer Al Barrawi

Strategic HR Business Partner | HR Metrics Specialist | Talent Acquisition Expert

Amer Al Barrawi - HR Consultant

Building People-First Organizations

Based in Amsterdam | Serving MENA & Europe

With 15 years of excellence in HR metrics analysis and operations, I've dedicated my career to helping organizations transform their people strategies. My expertise spans the full HR lifecycle, from recruitment and onboarding to compensation design and organizational development.

Currently serving as an HR Consultant specializing in Talent Acquisition across MENA and Europe, I partner with organizations to solve their most complex people challenges through data-driven insights and strategic HR solutions.

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Data-Driven HR

Expert in HR analytics, dashboards, and KPI tracking using cutting-edge HRMS platforms

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Proven Results

Reduced turnover from 60% to 8% through strategic C&B and job evaluation

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International Experience

Led HR initiatives across UAE, MENA region, and European markets

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Compliance Expert

Deep expertise in labor law, regulatory compliance, and policy development

Nov 2024 - Present
HR Consultant - Consultz LLC

Leading talent acquisition strategies across MENA & Europe, leveraging data analytics for informed hiring decisions

Apr 2022 - May 2024
Group HR Business Partner - Al Fakher Tobacco

Transformed HR operations across UAE, Iraq, Egypt, and Iran. Led HRMS implementation and reduced turnover by 52%

Jun 2016 - Dec 2020
Sr. HR Analyst - AGTHIA Group

Spearheaded HR analytics and reporting. Certified 2000+ employees for Food Safety compliance

Jun 2010 - Jun 2016
HR Officer - Grand Mills

Managed end-to-end recruitment, C&B, and performance management. Multiple awards for excellence

What I Offer

Strategic HR Solutions

Comprehensive HR services tailored to your organization's unique needs

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Talent Acquisition & Recruitment

End-to-end recruitment strategies from job design to onboarding, leveraging data analytics to identify talent gaps and optimize sourcing channels across multiple markets.

  • Strategic recruitment planning
  • Multi-channel talent sourcing
  • Candidate assessment & selection
  • Structured onboarding programs
  • Employer branding strategies
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HR Analytics & Metrics

Develop and maintain comprehensive dashboards tracking key HR KPIs including turnover, cost per hire, time-to-fill, and workforce efficiency metrics.

  • HR dashboard development
  • KPI tracking & reporting
  • Data-driven decision support
  • Workforce analytics
  • Predictive HR modeling
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Compensation & Benefits

Design competitive C&B structures through comprehensive benchmarking, job analysis, and market alignment using frameworks like Korn Ferry methodology.

  • C&B benchmarking studies
  • Job evaluation & grading
  • Salary structure design
  • Benefits program optimization
  • Payroll system management
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HR Compliance & Policy

Ensure full regulatory compliance with local and international labor laws while developing comprehensive HR policies and authority matrices.

  • Labor law compliance
  • Policy development & implementation
  • Authority matrix creation
  • Employee handbook design
  • Regulatory advisory
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HRMS Implementation

Lead digital transformation of HR processes through implementation of state-of-the-art HRMS platforms like ZenHR, SAP SuccessFactors, and custom solutions.

  • HRMS selection & implementation
  • System configuration & customization
  • Data migration & integration
  • User training & adoption
  • Process automation
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Training & Development

Design and deliver comprehensive training programs, conduct Training Needs Analysis (TNA), and create in-house knowledge-sharing initiatives.

  • Training needs analysis
  • Program design & delivery
  • In-house training development
  • Compliance certifications
  • Learning management systems
How I Work

My Consulting Process

A proven methodology for delivering exceptional HR solutions

1

Discovery

Deep dive into your organization's culture, challenges, and objectives to understand your unique HR needs.

2

Strategy

Develop data-driven HR strategies aligned with your business goals and industry best practices.

3

Implementation

Execute solutions with precision, ensuring smooth integration and minimal disruption to operations.

4

Optimization

Measure results, track KPIs, and continuously refine for sustained improvement and long-term success.

Client Success Stories

What Clients Say

Trusted by innovative companies across MENA and Europe

β˜…β˜…β˜…β˜…β˜…

"Amer's expertise in HR analytics transformed our decision-making process. His implementation of comprehensive dashboards gave us visibility we never had before, enabling us to reduce turnover dramatically and improve workforce efficiency."

β€” HR Director, Manufacturing Company, UAE
β˜…β˜…β˜…β˜…β˜…

"The HRMS implementation led by Amer revolutionized our entire HR operation. Moving from Excel-based systems to a fully integrated platform eliminated errors and streamlined everything from payroll to leave management."

β€” COO, International Tobacco Company
β˜…β˜…β˜…β˜…β˜…

"His deep understanding of compensation benchmarking and job evaluation helped us build a competitive C&B structure that attracted top talent while staying within budget. The results speak for themselvesβ€”our retention rate improved by 40%."

β€” CEO, FMCG Company, MENA Region
Get In Touch

Let's Discuss Your HR Needs

Ready to transform your people strategy? Reach out today for a consultation.

βœ“ Thank you for your message! I will get back to you within 24 hours.
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Email

amer.albarrawi@abpeople.nl

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Phone

+31 6 84430039

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Location

Meeuwenlaan 133A
1021 JA Amsterdam, NL

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